“For the Popronde Utrecht I was asked to develop an identity for the event. With as few resources, time and budget as possible I have tried to work out an idea that is as smart as possible and hand-made. For example, I wrote all the copy on loose paper squares that I then put down in different sizes and formats so that I only had to make the design once. All utterances have been produced from those squares. I also painted the floor of the stage with the same square design.”

- Guido de Boer, Utrecht, October 2019